GTM · the addressable model

Unavailable modelled prospects. Unavailable configured GTM verticals. One demand engine.

The public headline aggregates campaign prospects from v_gtm_console and configured offer verticals from gtm_vertical. Campaign rows and catalogue detail load only through the authenticated founder feed; failed feeds show unavailable rather than a snapshot.

Verticals — the addressable model

Vertical catalogue

What this is. The GTM console separates three different measures: campaign prospects in v_gtm_console, configured offer verticals in gtm_vertical, and captured leads in the founder-only gtm_lead view. The public headline exposes aggregate counts only; row-level campaign and catalogue detail requires an authenticated founder session.
Truth. Counts render only after a complete live response. Missing, malformed or unavailable data stays visibly unavailable; no dated GTM snapshot is used.